Seven reasons not to start your own business……
……and the flipside. I was working with a new client recently and after a few weeks he said to me “You know what Ingrid, I think I won’t actually start my own business.” I have to say I was actually a bit surprised because when he came to work with me he was super keen […]
Hey Big Business, SME’s are not your line of credit!
They are not a bank – so stop treating them as if they are! There’s been a lot of talk recently about the challenges SMEs (small and medium enterprises) face regarding cash flow. The Australian Small Business and Family Enterprise Ombudsman released preliminary findings from an enquiry earlier this year that confirms this is a […]
Your Core Values – What do you stand for and what do you believe?
This week I was reading about Campaign Monitor CEO, Alex Bard. I have long been a fan of Campaign Monitor (which powers this newsletter) because the company was started in the Sutherland Shire by 2 Cronulla boys in 2004. This was a time when all email software was US based so a couple of young Aussies […]
The 5 things no-one tells you……..
No-one told you it would be like this. You’re getting started in your own business and things are turning out a bit different to your expectations. Here are the 5 things no-one tells you when you are getting started in business. Well actually I’ll tell you …. 1. Things will not go as you expect. That’s […]
The Client Journey Map
Some of you emailed me to say it had really set you thinking about how to make it easier for your clients to work with you…. and that made you realise it’s not that straight forward or simple to figure it out how to make it easier for clients to decide to work with you, or buy from […]
In honour of Inspirational Women
Most years on or close to 8 March I host an International Women’s Day dinner. I invite each guest to please bring with them 2 other women. The first is a woman they invite to come along. The second woman is some one to talk about; a woman who inspires them and they need to be prepared to talk about why […]
Please stop asking me what I want
Guy Kawasaki spoke at the Lean StartUp Week in San Francisco last November in a talk entitled “The Lessons of Steve Jobs”. Guy is currently the Chief Evangelist for online graphic design software Canva. In his presentation he reminds us of the Steve Jobs quote, which always makes me think of the Henry Ford quote. […]
It must be true, I read it on social*
I was listening to a social media expert this week and they were saying that “everyone is now looking to social* for their information, people are moving away from the long time media channels for what is happening in the world.” This reminded me of an expression we used to say “It must be true, […]
Jon Hamm says: “Work hard and Be Polite”
Jon Hamm is the GQ Man of the Decade and deservedly so. Recently in Sydney for the GQ Man of the Year awards he was asked* “what advice do you have for the men who are not at the event …. to be better men” Jon’s immediate response is: “Work hard and Be Polite”. He […]