Some of you emailed me to say it had really set you thinking about how to make it easier for your clients to work with you…. and that made you realise it’s not that straight forward or simple to figure it out how to make it easier for clients to decide to work with you, or buy from you.
In my next webinar I’m going to take a deep look at The Client Journey Map; what is it? how do you create one? and why your business cannot grow without one. All webinar recordings are stored in the Business StartUp Training and Community resource library. You can join the Community here and have full access to all the recordings.
Regarding the Guy Kawasaki presentation (mentioned in my last blog) one of my other favourite topics he mentions is at about the 5 minute mark: MVVVP.
You may be familiar with MVP which usually stands for Minimum Viable Product, Guy adds V for Value and V for Validates the Vision.
Those of you who know me would understand why I love this. Value and Validation. When I work with my clients we work on all 3 of these Vs. We look at how to create a Viable business – after all this is why we are in business!
We also spend time really looking at their Vision for their business. We look at these sorts of questions: Why do you want to start a business? Why are you in business? What is the difference you want to make? If you haven’t watched Simon Sinek recently you can never watch too many times, click here.
When it comes to Value I really like working with clients to help them focus on the True Value they provide to their clients. When was the last time you checked the “value meter” of your offer? – whether you provide a product or a service.
Here’s the thing….. Value changes over time and what was considered great value last year may just be what is expected this year. BTW: this isn’t new. It can be easy to think this happens because everything changes so fast these days. One thing stays the same: people want to feel special.
Jan Carlson wrote about this in the 1980’s in a book called Moments of Truth, a book we used at Qantas for customer service training during the 1990s. Customer expectations keep changing and therefore it is important for us to keep checking in with our clients to ensure they are receiving value.
In my business, I am constantly checking to ensure I provide value and relevance to people starting and preparing to start their own business.
I’m Ingrid Thompson and thank you for reading this post.
My guess is that you are here because you are curious about what it might be like to start a business?
Perhaps you’ve been wondering if you have what it takes? If your idea will work or even how much it actually costs to build a successful business?
I’ve written a book that can answer pretty much all your questions “So You Want to Start a Business” and you can download the first 20 pages at www.thestartupsteps.com
15 years of experience working with start up businesses are condensed into this book.
It’s your step by step guide to launch your business smarter and faster and I’m so excited to be sharing it with you and can’t wait to hear about your progress.
Are you ready to grab your excerpt? Click here www.thestartupsteps.com