The move from in studio experience to online for Pilates, yoga, fitness and PT small businesses across Australia At this point in time every business across the globe has been affected by C-19. For the past few weeks, I’ve been helping business owners move their existing face to face, in-studio Pilates, yoga, fitness and PT […]
READ MOREIn the winds of change we find our true direction
You’ve been forced to close your Pilates Studio due to covid 19. Your most valuable asset right now are your clients. How do you best take care of them? There is so much fear right now because nothing like this has ever happened before. Fear of losing that beautiful studio that you have worked so […]
READ MOREEmpathy; Is it possible to teach empathy?
Matilda is a self-confessed “health shopper.” She’s a friend of mine and recently started telling me about her interactions with various health professionals. “When my work schedule changes I need to find a new physio and a different dentist and another osteo” she said. This from a woman who drives across Sydney to buy her […]
READ MOREInspiration from Nick Cave, cult legend
Nick Cave is a cult legend and is currently touring Australia “In Conversation” – an evening combining conversation as he answers audience questions, interspersed with his playing piano and singing. His wisdom is timely. An early question: “I’m a writer and wonder where do you get your creative inspiration?” Nick Cave: “I sit down every […]
READ MORE“That text made all the difference”
In a recent email newsletter I answered a question about how to follow-up clients, it seems this is a key project for so many readers as you find the best (and the most comfortable) way to follow up with your clients. Click here if you would like to read the newsletter. I received some terrific […]
READ MOREStories Michelle Obama told me…..
The fastest hour you can imagine was the hour spent with the fabulous Michelle Obama at the recent USA Mind Body Conference. More than 2 000 people sat spellbound as Michelle did what she does best … mesmerising story telling! Her new book “Becoming”* is due out in mid November and I cannot wait to read […]
READ MOREHey Big Business, SME’s are not your line of credit!
They are not a bank – so stop treating them as if they are! There’s been a lot of talk recently about the challenges SMEs (small and medium enterprises) face regarding cash flow. The Australian Small Business and Family Enterprise Ombudsman released preliminary findings from an enquiry earlier this year that confirms this is a […]
READ MOREYour Core Values – What do you stand for and what do you believe?
This week I was reading about Campaign Monitor CEO, Alex Bard. I have long been a fan of Campaign Monitor (which powers this newsletter) because the company was started in the Sutherland Shire by 2 Cronulla boys in 2004. This was a time when all email software was US based so a couple of young Aussies […]
READ MOREThe Client Journey Map
Some of you emailed me to say it had really set you thinking about how to make it easier for your clients to work with you…. and that made you realise it’s not that straight forward or simple to figure it out how to make it easier for clients to decide to work with you, or buy from […]
READ MOREPlease stop asking me what I want
Guy Kawasaki spoke at the Lean StartUp Week in San Francisco last November in a talk entitled “The Lessons of Steve Jobs”. Guy is currently the Chief Evangelist for online graphic design software Canva. In his presentation he reminds us of the Steve Jobs quote, which always makes me think of the Henry Ford quote. […]
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