The move from in studio experience to online for Pilates, yoga, fitness and PT small businesses across Australia At this point in time every business across the globe has been affected by C-19. For the past few weeks, I’ve been helping business owners move their existing face to face, in-studio Pilates, yoga, fitness and PT […]
READ MOREEmpathy; Is it possible to teach empathy?
Matilda is a self-confessed “health shopper.” She’s a friend of mine and recently started telling me about her interactions with various health professionals. “When my work schedule changes I need to find a new physio and a different dentist and another osteo” she said. This from a woman who drives across Sydney to buy her […]
READ MORE“That text made all the difference”
In a recent email newsletter I answered a question about how to follow-up clients, it seems this is a key project for so many readers as you find the best (and the most comfortable) way to follow up with your clients. Click here if you would like to read the newsletter. I received some terrific […]
READ MOREHow to start a Pilates Business
My article about how to start a Pilates Business featured in Australian Fitness Network magazine summer edition 2018. It tells the story of Karly who has recently qualified as a Pilates instructor and now she wonders “what next?” Karly wants to bring Pilates to as many people as possible and dreams of having a Pilates […]
READ MOREHey Big Business, SME’s are not your line of credit!
They are not a bank – so stop treating them as if they are! There’s been a lot of talk recently about the challenges SMEs (small and medium enterprises) face regarding cash flow. The Australian Small Business and Family Enterprise Ombudsman released preliminary findings from an enquiry earlier this year that confirms this is a […]
READ MOREYour Core Values – What do you stand for and what do you believe?
This week I was reading about Campaign Monitor CEO, Alex Bard. I have long been a fan of Campaign Monitor (which powers this newsletter) because the company was started in the Sutherland Shire by 2 Cronulla boys in 2004. This was a time when all email software was US based so a couple of young Aussies […]
READ MOREThe Client Journey Map
Some of you emailed me to say it had really set you thinking about how to make it easier for your clients to work with you…. and that made you realise it’s not that straight forward or simple to figure it out how to make it easier for clients to decide to work with you, or buy from […]
READ MOREPlease stop asking me what I want
Guy Kawasaki spoke at the Lean StartUp Week in San Francisco last November in a talk entitled “The Lessons of Steve Jobs”. Guy is currently the Chief Evangelist for online graphic design software Canva. In his presentation he reminds us of the Steve Jobs quote, which always makes me think of the Henry Ford quote. […]
READ MOREIt must be true, I read it on social*
I was listening to a social media expert this week and they were saying that “everyone is now looking to social* for their information, people are moving away from the long time media channels for what is happening in the world.” This reminded me of an expression we used to say “It must be true, […]
READ MOREJon Hamm says: “Work hard and Be Polite”
Jon Hamm is the GQ Man of the Decade and deservedly so. Recently in Sydney for the GQ Man of the Year awards he was asked* “what advice do you have for the men who are not at the event …. to be better men” Jon’s immediate response is: “Work hard and Be Polite”. He […]
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