How would you spend $100
How would you spend $100 marketing your business? Late last year I was invited to be on a panel event with MindBody here in Sydney and one of the other panelists was Richard Toutounji from ComMarketing. He was asked a question something like this “There are SO many platforms to spend money on marketing, where should I […]
Preparing for the Unexpected
The unexpected – are you prepared? These boots belong to Carl Oberg who is a volunteer firefighter and shows the soles of his boots melted from the heat. Each and every one of us is so enormously grateful to the dedication of our career and volunteer fire fighters and to everyone working to save lives; human […]
What would you do for $24 Million?
How much is your true value worth? I was listening to an interview with Alan Joyce, CEO of Qantas Airlines and mostly it was about the environmental initiatives the airline had announced. The reporter could not help asking: “As CEO you are paid $24 million. Are you really worth that amount of money?” I […]
3 reasons why now is the time to think about your email list
How to choose your email list; which one is right for you? Every week someone asks me about email lists. Most people ask the same 2 questions: * Do I need an email list? * Which is the best one to use? And I always say the same thing: “Yes, you do need an […]
Using the Johari Window to really get to know yourself
How well do you really know yourself? The Johari Window can help! Does this ever happen to you? You hear it once and then it comes up a few more times. Random!! This past week “Johari Window” has been popping up in conversations and I thought if you haven’t ever seen it you might find […]
International Podcast Day
It’s International Podcast Day Did you know that today (Monday 30th) is International Podcast Day? It’s a worldwide day to celebrate the power of podcasts and an opportunity to spread the love of podcasting! How cool is that? For a podcast fan like me, it’s VERY cool.😎 THE website for all things International Podcast Day is […]
‘If I knew this, I wouldn’t always be broke’ – Financial management...
“Is it really that simple?“ asked Caroline We were working through her financials and figuring out just how much her business was really making and calculating how much money she needed to make in order to pay her expenses and pay herself. “If I knew this, I wouldn’t feel so broke all the time” Every day when I […]
How can you Be Brave when you are exhausted?
Running a business takes courage, resilience, persistence and much more. Running a business requires us to be brave. A recent article on this blog attracted a lot of comments: “Why can’t people be honest about how much help they have?” If you missed it click here Felicity wrote: “Ingrid, thanks so much for this. I’m exhausted and […]
Why can’t they be truthful about how much help it takes?
Last Thursday I had a coaching session with a woman I have known for many years. Kate* is super smart and is returning to running her business after a few years living overseas and starting her family – she has 2 young children. Kate said: “I’m really struggling with trying to do everything. How do people do it?” […]
