It drives me crazy! when I hear someone say that they cannot charge the amount they believe they are worth because “the client cannot afford it”
How do they know that? What evidence do they have that the client/ customer cannot afford to pay?
It is amazing what people can find the money to pay for…
Here are just a couple of examples:
A woman I know often comments “I don’t have enough money because I don’t get paid enough” – she has her nails “done” every week and has 100 pairs of shoes.
My sister has a friend who is very “careful” when spending money – doesn’t buy lunch or drinks for the kids when they are all at the park, she brings snacks and drinks from home. She has just spent $2 000 on a kitchen gadget that does “everything”
A colleague I used to work with brought her lunch to work and brought coffee from home and rented out a room in her house to students for extra income. She always flies Business class when she travels.
Parents will “go without” things for themselves so that they can afford to pay for education for their child/ children
What is the commonality between these examples? The commonality is:
People will find the money for the things they value!
When you realise that what you offer is of value – real value – to your clients then you can charge what you are worth and not have to think about whether they can afford it or not. Your clients/ customers can afford what you offer because of the Value you provide.
What is your true value? What pain are you relieving for your clients? what is unique about what you do that your customers cannot get from anyone else?
These are the things that allow you to charge what you are worth!
