I have an ongoing attachment to the starfish as a personal symbol as it reminds me why I do what I do. I have a lovely necklace which my sister found for me and insisted I buy! She can be like that!
I was already using starfish in my private email address. From time to time I use the starfish as a symbol in my blog and my on my FB page.
There is not 1 reason. There are five reasons why I have this attachment to starfish – funny that, because most starfish have 5 arms. They have arms and not legs as some might think. Most people are familiar with the ones with 5 arms. Maybe not so familiar with those with 10 arms – click here to see some of those ones.
My attachment started many years ago (in the mid 1990’s) when I originally heard this story. It is an adaptation of a 16-page essay called “The Star Thrower” by Loren C Eiseley, first published in 1969.
The Starfish Story
An old man had a habit of early morning walks on the beach.
One day, after a storm, he saw a human figure in the distance moving like a dancer.
As he came closer he saw that it was a young woman and she was not dancing but was reaching down to the sand, picking up a starfish and very gently throwing them into the ocean.
“Young lady,” he asked, “Why are you throwing those starfish into the ocean?”
“The sun is up, and the tide is going out, and if I do not throw them back into the water, they will die.”
“Oh Dear Girl, do you not realize that there are miles and miles of beach and there are so many all the way along it? You cannot possibly make a difference.”
As the young woman listened politely she paused before bending down, picking up another starfish and throwing it into the sea, past the breaking waves, saying;
“I make a difference for that one.”
adapted from “The Star Thrower” by Loren C. Eiseley
I set my intentions every day “To make a difference”
I’m not always quite sure how I will make a difference. It’s enough for me to set the intention and get to action!
There are 4 more reasons that I like the starfish as a symbol for myself and for business and you can read about reason number 2 click here. It is their ability to completely regenerate themselves – fascinating!
My guess is you are here because …..
My guess is that you are here because you are a business owner and you want to make more money, get more profit and pay yourself what you deserve.
You want to feel confident when it comes to talking about money
You want to make good business decisions partly based on your “gut feel” AND backed up with data and facts.
… ultimately you want a business that makes money and gives you financial autonomy.
I’m here to help you.
Everything I do in my business, every decision I make is based on this question:
Will this make a difference? Will this help you, my listener – will this help you to build your business? will this help you to create your successful, viable and robust business so you can achieve Financial Independence?
This is why I do what I do
There are 2 ways you can access all my best material:
I regularly run webinars on a range of money related topics:
- Managing Cash Flow so you never run out of money
- Understanding where your money goes – getting those expenses sorted out
- Understanding the Profit First book
- Pricing – getting it right for your studio
- The things you need to know before signing a commercial lease
- How to make more money
- … and many other topics
If you’d like the replay of any of these recent webinars, please email me email@example.com and put “Replay” in the subject and let me know which one you’d like to watch. I’ll send you the link to the replay
Read my book! It is a Business 101 and can answer pretty much all your business questions.
This book is designed to help you build your business – whether you are starting from scratch and creating something new or you have been in business for a couple of years and want to build from your foundations.
The book is your step by step guide to building a business smarter and faster.
“So You Want to Start a Business”
It’s so exciting to be sharing it with you.
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