Today I’m in conversation with Ian Whitworth as we discuss his recently released book “Undistruptable. Timeless business truths for thriving in a world of non-stop change”
Ian says “So many talented people want to give it a shot, yet they’re held back by the big business myths.” Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon.
This is why I was keen to chat with Ian on this podcast to discuss how to make business simple to understand.
This Week on So You Want To Start A Business Podcast:
This is a completely different style of podcast episode.
Today I’m in conversation with Ian Whitworth as we discuss his book “Undistruptable. Timeless business truths for thriving in a world of non-stop change.”
Ian describes himself as “Failed vet student, amusement ride operator, audiovisual technician”
He started his own advertising agency so he could give himself the creative director job he yearned for. That business won some awards which helped him start audiovisual business Scene Change – partly to test marketing ideas that his corporate clients felt were too weird. It worked, becoming a successful national firm in the event industry.
Ian believes: “So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think. Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon.”
The book is terrific and is certainly written in Ian’s very Australian writing style.
Regular listeners of this podcast know I ask a similar set of questions of my guests.
In this episode Ian’s questions are specifically about his book and the recurring themes he covers:
• the importance of building and nurturing relationships – with everyone
• selling is a skill and vocation that is vital to success
• good customer service is the foundation of good business
• money and measuring results is where true success comes from
• decency and common sense prevail
You can find out more about Ian Whitworth: click here
Listen to this Episode on:
Thanks for listening and I’d love to hear your thoughts:
My guess is you are here because …..
My guess is that you are here because you are a business owner and what you really want – is to build and grow a successful business – whatever that means to you.
We know that business owners want to feel more confident when it comes to the money side of business.
Having a successful business might mean making business decisions with reliable information – facts & data as well as your “gut feel.”
… ultimately you want to do what you do best AND have a successful business AND make a difference.
I’m here to help you.
Everything I do in my business, every decision I make is based on this question:
Will this make a difference? Will this help you, my listener – will this help you to build your business? will this help you to create your successful, viable and robust business so you can achieve Financial Independence?
This is why I do what I do
There are 2 ways you can access all my best material:
I regularly run webinars on a range of money related topics:
- Managing Cash Flow so you never run out of money
- Understanding where your money goes – getting those expenses sorted out
- Understanding the Profit First book
- Pricing – getting it right for your studio
- The things you need to know before signing a commercial lease
- How to make more money
- … and many other topics
If you’d like the replay of any of these recent webinars, please email me firstname.lastname@example.org and put “Replay” in the subject and let me know which one you’d like to watch. I’ll send you the link to the replay
Read my book! It is a Business 101 and can answer pretty much all your business questions.
This book is designed to help you build your business – whether you are starting from scratch and creating something new or you have been in business for a couple of years and want to build from your foundations.
The book is your step by step guide to building a business smarter and faster.
“So You Want to Start a Business”
It’s so exciting to be sharing it with you.
If you prefer the kindle Head straight to Amazon
What is your biggest question right now? Let me know – send me an email email@example.com
I answer all my own emails 😊