E144 Cat Long and Jo Auburn: On Building a Business

Cat Long and Jo Auburn started this business in March 2020 and have already had 2 successful funding rounds – and they are happy to share the details with us.

This Week on So You Want To Start A Business Podcast:

Cat Long and Jo Auburn started this business in March 2020 and have already had 2 successful funding rounds – and they are happy to share the details with us.

This is a global business being operated from Sydney.

They are super honest about pricing and what makes it tough in these early days and as Cat says she believes she has learnt more in the past 8 months than in her whole career! and she shares a ton of her lessons with us here.

Settle in for a terrific conversation with 2 women determined to make a massive impact in the world.

Resources Mentioned:

We also mentioned Sophie Robertson’s interview on this podcast: Scroll back to E10 click here to listen & read the transcript

Connect with Cat Long and Jo Auburn:

Website
Instagram
Cat Long – linkedin.com/in/catherinelong44
Jo Auburn – linkedin.com/in/joannaauburn

This Episode

If you want to listen on:

This is a terrific interview and I’d love to hear your thoughts.

Please leave a review at http://bit.ly/ThatPodcast
Email me ingrid@healthynumbers.com.au

My guess is you are here because …..

My guess is that you are here because you want to build and grow a successful and profitable business

I’m here to help you.

Everything I do in my business, every decision I make is based on this question: will this contribute to helping you, my listener take the steps to create a successful, viable and profitable business so that you can achieve Financial Independence?

This is why I do what I do

There are 2 ways you can access all my best material:

Come join us in this FB Group: Healthy Numbers Profit Lab the community for business owners and entrepreneurs who want to build and grow a profitable business.

https://bit.ly/HNProfitLabGroup

AND

Read my book! It is a Business 101 and can answer pretty much all your business questions. It is your step by step guide to launching and growing your business smarter and faster.

“So You Want to Start a Business”

You can order your FREE copy right here – you only pay for postage and handling: http://bit.ly/ThatBook

It’s so exciting to be sharing it with you.

If you prefer the kindle Head over to Amazon

Happy reading!

Philippe Flatt

04:07 25 May 18

I have recently attended business presentations by Ingrid and found them to be informative, engaging and motivating. I look forward to referencing Ingrid's book, the 7 step guide "So you want to start a business" as continuing motivation to drive my own business in the future and I recommend anyone thinking of starting a new venture to read it. I also had the pleasure of working with Ingrid on a photographic project for her own marketing and she embraced the shoot with energy and vitality.

preethi reddy

10:14 14 May 18

Ingrid's approach is very unique. Her book 'So you want to start a Business, The Seven Step Guide' really hits the nail on the head. the activities in each section have given me a lot of clarity about myself in general, my goals and who I want to become. I would highly recommend it to anyone who wants more satisfaction in multiple aspects of life not just those wishing to start their own entrepreneurial journey.

Luke Smith

06:41 22 Apr 18

Thank you Ingrid! The perfect read for somebody like myself, who is looking to build their own personal brand and start a business. Particularly useful was the information surrounding business structures which is something I have been confused about.

Petrina McKid

05:42 14 Apr 18

What a wonderful event! Such interesting people sharing their insights and experiences about starting their own business, I found this really valuable and lovely to connect with like-minded people. Can't wait to read my new book!!

Bec Bradshaw

07:44 06 Mar 18

As someone who is in the initial stages of business, Ingrid's book SO YOU WANT TO START A BUSINESS incredibly practical advice is a wonderful resource. It sits on my desk and it used often! There is so much information out there in the world about business and it is refreshing to have a comprehensive guide to all the questions you may be too embarrassed to ask and someone to say "this is is normal". An excellent resource for the new business owner.

Kathryn Williams

14:01 30 Dec 17

Starting a business with Ingrid by your side is gold - she will guide and offer advice, and bring clarity and confidence to difficult and challenging hurdles. With an upbeat, can-do attitude, Ingrid is a great counsel and friend.

Leandra Coffey

14:08 09 Aug 17

Ingrid has made a huge difference to the success of my business. She has stood by me and supported me through thick and thin and in many ways. One example is that early on, I loved my product (reusable shopping bags for fruit and vegetables)in all its simplicity as it was but some customers and potential customers were suggesting a drawstring be added, a simple change that I wasn't very open to. Ingrid suggested a very simple and easy to carry out survey to find out if it was only a small percentage of people who wanted this or if it was what most people wanted. To my amazement 70% of people wanted the change. The evidence spoke and this made it easy for me to make that small change which became an important turning point for my business. I was so happy with the new bags. It made a simple environmental product much more versatile and yet without Ingrid's guidance I am not sure I would ever have appreciated how important it was to the people who might use my bags.Through Ingrid I also experienced how great it is to have a business family around me. By this I mean access through regular business meetings or catch ups, to a group of other business people with businesses who love sharing ideas, advice, challenges and triumphs and offer non judgemental support for one another and each other's businesses. I could walk into a meeting with Ingrid or one of these groups feeling down but never failed to walk away feeling energised and lighter of foot.When my business has been tough and struggling to survive I always knew Ingrid believed in me and my product and had great practical advice to offer and when I have had some wonderful wins Ingrid has truly appreciated and celebrated them too.So if you have a small business and can put yourself in a space with Ingrid you and your business will be all the better for it.Leandra from Fruity Sacks

Annette Heathwood

09:10 06 Jul 17

Ingrid is a total gem! She is clever, kind and has a sense of humour. But above all she knows her stuff. She has encouraged me to set up my own Virtual Assistant Business and has mentored me over the last 6 months. There is no way I would have done this without her support, her ideas, and her valuable advice. Ingrid has developed a niche working with pilates startups and her online program is great. It is very easy to develop a friendly rapport with Ingrid, especially if you are an animal lover and you like good wine!

Ann Feighan

07:06 28 Jun 17

The ‘So You Want to Start a Pilates Business’ workshop is more than its title suggests. It more than lived up to any expectation I had. Ingrid doesn’t just present the facts, she teaches you how to arrive at the them. An important bonus for me was that I walked away feeling confident about who my demographic was. Finally, Ingrid is extremely patient, supportive and accessible. She is keen to pass on her knowledge and I found her very easy to learn from.

Erin Jones

11:05 20 Jun 17

Excellent way to gain knowledge on how to start up a business! Starting from your idea and covering all aspects right through to opening and running! Highly recommend for anyone looking to start their own business!

Mark Hubert

04:14 11 Apr 17

Ingrid is an extremely talented business professional. She has worked with several businesses very familiar to me, and helped them grow, and in some cases exit their businesses successfully & profitably. Ingrid is very well regarded by her clients, and her online trainings are used by many Pilates & other health professionals (I know because they tell me!)

Cat Long and Jo Auburn started this business in March 2020 and have already had 2 successful funding rounds – and they are happy to share the details with us.

This Week on So You Want To Start A Business Podcast:

Resources Mentioned:

Connect with Cat Long and Jo Auburn:

This Episode

If you want to listen on:

My guess is you are here because …..

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