Cheryl Burgess talks about what happens
“when preparation meets opportunity”
and she firmly believes that “everything you do is preparing you for what’s coming ahead”
In This Episode:
In this episode we meet Cheryl Burgess.
Cheryl and her husband Adrian now run a multi business operation. This business started in 2012 when they wanted to buy a Pilates reformer for personal use at home.
Finding a supplier overseas was easy EXCEPT! instead of buying 1 reformer – the minimum order was for 10 reformers !!
And that’s how it started.
They pre sold the other 9 Pilates reformers before they even arrived in Sydney.
The first growth step was to include commercial use Pilates equipment – something they wish they had moved into earlier than they did!
Haven’t we heard this in previous episodes “We wish we’d jumped in sooner/ earlier… and trusted that we were on the right track”
They now run a multi business operation, with a large team of people – including family members and locals – and are deeply steeped in the industry.
Cheryl says “We truly understand what our customers need – from lived experience”
This episode is not really about Pilates – although super helpful if you are interested in Pilates or other fitness or allied health
This episode showcases what happens in business “you stay in your lane” as Cheryl says
The integrated businesses work together to support their chosen industry
Where you can find Cheryl Burgess and Pilates Reformers Australia
Listen to Cheryl in Episode 182 on:
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