It’s always wonderful to have the chance to talk about financial independence for women through growing and building a business
More businesses are created by women today than by men.
Many women have stepped out of their corporate roles to start a business or choosing to start a business instead of going back to a job after starting a family.
No matter the reason for getting started – there’s one question it’s essential to answer when starting a business… will it be profitable?
I was recently interviewed by the fabulous Annette Lackovic for the terrific podcast Herpreneur. Click here to listen at Herpreneur podcast on iTunes
Annette totally agreed with my “If nobody is buying from you, then you have got yourself a hobby”.
In this interview, I have the opportunity to share some of the wisdom I have gained from more than 20 years of business consulting regarding being in a business.
We talked about the things to think about before launching your business and then the things to pay attention to as you start out and launch.
We also had the chance to share solid advice for the seasoned business owner.
Annette has a long history of being in businesses of her own and working with entrepreneurs and small business owners.
Key takeaways in today’s interview:
- The most common mistakes made in a start-up business
- The most important consideration when starting a business
- The key characteristics for someone building and running their own business
- The difference between ’Real Metrics and ‘False (vanity) Metrics’
- This is a great conversation about business growth.
It really helps you put on the ‘right hat’ when starting your business.
Annette says “Ingrid really helps you step into grooming your business acumen from the get-go” Very kind of her to say.
We liken starting a business to a jet taking off or a rocket launch – it takes a lot of momentum and then requires significant momentum to continue to grow and build your business.
Getting it set it up correctly and ensuring it will take off smoothly and gracefully …and last the distance is what I talk about in my book.
If you don’t already have a copy here is the link http://bit.ly/ThatBook
Enjoy this podcast episode.