“Information is static until we do something with it.”
Yesterday, I was listening to an interview with a marketing expert and when I heard him say “Information is static until we do something with it” and I felt as if some one had jolted me with an electric current.
I thought “I know this”.
I just had never heard it stated so succinctly.
Having information, or knowledge, is all well and good. Information is just that – Information
It only becomes something when we actually DO some thing with it!
Think about it. People often say “Oh I’ve read that book” and they might be talking about “E myth revisited” or “Think and Grow Rich”, which are 2 of the basic business books of the past 100 years.
These are the same people who lament that their business is not growing as quickly as they would like, or they don’t have as many clients as they want, or maybe they are not able to charge their clients at a rate that truely reflects the value they are providing.
What have they done with the information in these, or numerous other books they have read?
What have they done with the information from the countless courses, talks and workshops they have attended?
They have gathered the information and the knowledge; and it is static.
This is where a Coach would be invaluable.
Why a coach?
The role of the Coach is to help us take the information and knowledge we have and use it in a way to create an extraordinary life for ourselves.
Having a coach allows you to borrow from their experience and expertise.
Having a coach helps us stay on track.
Have you ever started working towards a goal and given up?
Have you made New Years’ resolutions and by mid January are already “off track”?
I know I certainly have ! and this is why I have a coach, in fact I have more than one!
Studies show that when working towards “self set goals” (that’s a goal we set ourselves and not imposed by some one else i.e. a boss) that 80% of people give up or abandon their goal within 3 to 6 weeks and a staggering 95% give up by week 10 or 12!!
This is staggering! 80% abandon their goal within 3 – 6 weeks! Yikes! I know I’m in that 80%
Almost everyone who excels at what they do, has at least one Coach and often more than one.
I remember years ago, when coaching was all about sport, reading that Tiger Woods had a coach for his swing and a different coach for his putt and a different coach for the bunker – still not great in the bunker so he has a coach to keep him out of the bunker!
This is not strange for some one at this very elite level.
Are you thinking about hiring a coach?
What aspect of your life needs fine tuning?
Do you feel you have the knowledge to do what needs to be done and somehow you just are not able to do what needs to be done?
Have you ever worked with a Coach? Or know some one else who has worked with a coach? Did it make a difference?
When you work closely with a Coach, you have some one who is totally focused on your outcome and who holds you accountable; and accountability is a great motivator for action!
In what area of your life do you want to make changes? to reach a different level?
Do you need to focus on your business? your career? health and fitness? your relationships?
It is fascinating that once we start to work on ourselves we realize just how truly fabulous we already are! and just how even more extraordinary we can be. And these can be small changes, which may have great impact on our overall wellbeing.
When you decide what area of your life you want to work on, find yourself a Coach who is a specialist in that area and who has the energy match for You.
If you wanted to work on Business Planning and business processes and finances you would choose me. If you wanted to focus on behaviour change around the area of eating and exercise, you would certainly pick me.
I love to work with people who have a burning desire to change their lives, to be the extraordinary person they are born to be. My clients say they find it beneficial that I push them beyond their comfort zone.
They say: “This allows me to stretch to new levels of who I am meant to be.”
I have spent years working with people and studying why and how people decide to make changes in their lives and then are motivated to actually carry through on their decisions.
The successes my Clients experience comes from combination of their work, and with my assistance.
As human beings we are meant to learn and meant to grow, and much of our growth occurs when we are uncomfortable.
And the joy of having a Coach is that this is the person who will be your advocate in the tough times, who will be a support through the discomfort and will wave you on your way as you reach that important next stage!
My guess is you are here because …..
My guess is that you are here because you are a business owner and what you really want – is to build and grow a successful business – whatever that means to you.
We know that business owners want to feel more confident when it comes to the money side of business.
In just 2 minutes you can take your free personalised Business Financial Health Check to increase your financial safety in business. Are you ready to discover your score?
Having a successful business means making business decisions with reliable information – facts & data as well as your “gut feel.”
… ultimately you want to do what you do best AND have a successful business AND make a difference.
I’m here to help you.
There are 2 ways you can access all my best material:
I regularly run webinars on a range of money related topics:
- Managing Cash Flow so you never run out of money
- Understanding where your money goes – getting those expenses sorted out
- Understanding the Profit First book
- Pricing – getting it right for your studio
- The things you need to know before signing a commercial lease
- How to make more money
- … and many other topics
If you’d like the replay of any of these recent webinars, please email me email@example.com and put “Replay” in the subject and let me know which one you’d like to watch. I’ll send you the link to the replay
Read my book! It is a Business 101 and can answer pretty much all your business questions.
This book is designed to help you build your business – whether you are starting from scratch and creating something new or you have been in business for a couple of years and want to build from your foundations.
The book is your step by step guide to building a business smarter and faster.
“So You Want to Start a Business”
It’s so exciting to be sharing it with you.
If you prefer the kindle Head straight to Amazon
What is your biggest question right now? Let me know – send me an email firstname.lastname@example.org
I answer all my own emails