I hear this all the time from people across a variety of Businesses. “Oh, I want to be available to everyone” “If I charge too much people will think I am greedy” “I really enjoy helping people; I’m not in it for the money” and so it goes
Hhhhhmmm these are examples of interesting mindset.
Up until recently someone I knew very well was charging what she called “an affordable” rate for her service. She is quite gifted at what she does and wanted her “gift” to be available to a wide range of people.
Recently her personal circumstances changed and she wants to work less hours while maintaining her current income.
“Maybe I could put up my rates?” she mused to me. And she did. And there has been NO impact on her client retention.
I’m intrigued that it took an external motivation for her to try this.
What is the mindset that we need to hold so that we can charge what we are worth?
There are many different “mindsets”. Here are my top 3:
- Fully understand the service you are providing; know what pain you are solving for your client/ customer. I have written about this in the past and this is what it always comes back to – when you know that you are providing a service that your client Really wants and cannot find anywhere else, then you can name your price.
- You can help more people when you have money. Money gives you freedom to have access to getting your message out to more people, whether through your website, FB, twitter, press or other forms of marketing. When your message is out there more people will get your message and then more people have access to your expertise.
You can take your expertise to even more people when you stop working one – to – one and create ways to work with groups of people. I can help you with this through my new workshop Create New Income.
This third one is really a First Principle in its own way:
3. When you charge more for what you offer that keeps you committed to providing the very best that you can provide. What I’m saying here is that over time there are people become complacent about what they do and what they offer. When we don’t update our skills and just keep offering the “same old” we have absolutely no right to charge more for what we offer. I call this “lazy”; I call this “not being in Business”
Be true to yourself, be committed to keeping yourself and your offer fresh and up to date.
When you follow these 3 mindsets, you will be able to charge what you are worth because you will say to yourself”
“I offer a unique service that relieves the pain that my clients experience and through using the most up to date and freshest methodology I am able to bring my Best Self to my clients/ customers and for this I am prepared to ask for what I am worth and my clients/ customers pay willingly.”