Mums know about marketing!
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My mum used to make the best carrot cake
My aunt would pull a face and say “Carrot cake?” and then say some thing about carrots and potatoes or “Carrots aren’t supposed to be in cake” or similar
Mum made the cake for Auntie’s next visit and called it Sultana Cake
“Yuumm, may I have some more please?”
I reckon this was a lesson about marketing from my mum.
Of course marketing is more than just changing the name of what you do.
For me, the lesson from mum was she knew that Auntie, her sister, would enjoy the cake and so she positioned it to appeal to her.
When we think about our business and what we offer – what is going to appeal to our clients?
It’s that simple.
Let’s not overcomplicate it.
What’s your family “marketing” story??
How are you simplifying your marketing message in your business?
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