Mums know about marketing! Hello , how is life in your part of the world? Thanks everyone for positive feedback on my “In Between episodes” on my podcast. They’ll be continuing between the interviews – some terrific episodes coming up! Subscribe here so you never miss an episode. #marketing My mum used to make the best carrot cake My […]
READ MOREHave you ever thought about going into space?
How are you going in your part of this strange covid-19 world? We’ve certainly seen a new level of uncertainty here in Australia in recent days. If you are feeling a bit “worn down by it all”, it’s so perfectly normal and here’s why: Back in April I ran a Masterclass where I explained the […]
READ MOREIs now the time …
I’ve been feeling conflicted and wondered if you might feel similar? Right now and during this strange COVID time, almost everyone is on overdrive, as many others jump in to offer support wherever they see a need. And at the same time, the internal dialogue of almost everyone is going something like this: If I […]
READ MOREHow would you spend $100 to market your business?
How would you spend $100 to market your business? Late last year I was invited to be on a panel event with MindBody here in Sydney and one of the other panelists was Richard Toutounji from ComMarketing. He was asked a question something like this “There are SO many platforms to spend money on marketing, […]
READ MOREPreparing for the Unexpected
The unexpected – are you prepared? These boots belong to Carl Oberg who is a volunteer firefighter and shows the soles of his boots melted from the heat. Each and every one of us is so enormously grateful to the dedication of our career and volunteer fire fighters and to everyone working to save lives; human […]
READ MOREWhat would you do for $24 Million?
How much is your true value worth? I was listening to an interview with Alan Joyce, CEO of Qantas Airlines and mostly it was about the environmental initiatives the airline had announced. The reporter could not help asking: “As CEO you are paid $24 million. Are you really worth that amount of money?” I […]
READ MORE3 reasons why now is the time to think about your email list
How to choose your email list; which one is right for you? Every week someone asks me about email lists. Most people ask the same 2 questions: * Do I need an email list? * Which is the best one to use? And I always say the same thing: “Yes, you do need an […]
READ MORE‘If I knew this, I wouldn’t always be broke’ – Financial management is VERY important
“Is it really that simple?“ asked Caroline We were working through her financials and figuring out just how much her business was really making and calculating how much money she needed to make in order to pay her expenses and pay herself. “If I knew this, I wouldn’t feel so broke all the time” Every day when I […]
READ MOREDecisions decisions! Do you suffer decision paralysis?
I have a huge confession to make – there are some occasions when I am so indecisive that I almost get nothing done! Decision paralysis! “No way!” I hear you say. “That cannot be true. Ingrid – not YOU!!” Admittedly it happens to me very rarely – thank goodness! I’m a great one for taking whatever […]
READ MOREHow many cup cakes does it take to pay the rent?
So many clients ask me about leases and the pros and cons of signing a commercial lease. Of course it applies to pretty much any cost/ expense in the business – what does it take to pay for it? There’s a lot of talk about “greedy landlords” and maybe it’s true. Rent certainly is a […]
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