This episode of the podcast is the author, Ingrid Thompson, reading from So You Want to Start a Business the 7 step Guide to Create, Start and Grow your own Business.
Chapter 4 is all about Your Brand. What are the 7 steps to build your Brand.
In this Part 1 we look at the first 5 steps
1. Define who you are and what you do
2. Stand for some thing – your “why”
3. Define your Ideal Client
4. Connect with your audience
5. Adopt a ‘voice’ for your business that reflects your brand
And in this episode, Part 2, we look at the last 2 steps.
6.Create your collateral – logo, business name, website, colours and much more
7. Consistency – stay true to your brand
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