Welcome back to 2021 and another year of wonderful podcasts! New photo. New haircut! and definitely New Energy!! How about you? Ready for 2021?
This Week on So You Want To Start A Business Podcast:
I started this podcast back in March 2015 and everything has changed when it comes to podcasts and at the same time some things have stayed the same.
Today I talk about what’s coming up in this podcast for 2021 – our 7th year of podcasting.
There are now almost 2 million podcasts … can you believe it ?? almost 2 million!
That’s a lot of choice.
Thank you so much for continuing to listen, for being here, for spending your precious time with me and my guests. I am honoured! Thank you
Listen in to this episode to hear more or scroll down the page for the full transcript of the podcast
PS: I am super excited to let you know about my new Accelerator starting next month. Check it out here: Accelerate your Business Financial Confidence.
If you want to listen on:
Once you’ve listened in I’d love to hear your thoughts.
My guess is you are here because ….
My guess is that you are here because you are a business owner and you want to make more money, get more profit and pay yourself what you deserve.
You want to have confident conversations when it comes to talking about money
You want to make business decisions based on data and facts
… so that ultimately you can build financial autonomy through business success.
I’m here to help you.
Check out my new Accelerator starting next month: Accelerate your Business Financial Confidence.
Everything I do in my business, every decision I make is based on this question:
Will this contribute to help you, my listener take the steps to create a successful, viable and robust business so you can achieve Financial Independence?
This is why I do what I do
There are 2 ways you can access all my best material:
I invite you to please join us in this FB Group: Healthy Numbers Profit Lab the community for business owners and entrepreneurs who want to build and grow a profitable business. Who want to
isRead my book! This book Business 101 and can answer pretty much all your business questions. It is your step by step guide to build your viable and robust business – smarter and faster.
“So You Want to Start a Business”
You can order your FREE copy right here – you only pay for postage and handling: http://bit.ly/ThatBook
It’s so exciting to be sharing it with you.
If you prefer the kindle Head over to Amazon
Full transcript of How you can achieve anything you truly want:
Hello my friends and thank you for joining me today
Welcome to the podcast …. In fact welcome back to the podcast in 2021
I am your host Ingrid Thompson and my business is Healthy Numbers I am on a mission to teach every business owner to understand how money works in their business – I know massive …
This is so super important to me – and for you – because …. when you understand how money works in your business your life changes completely and forever.
You make more money in your business
Importantly you make more profit and you can start paying yourself the salary you deserve
Imagine that – how does that sound?
Today is a short episode and I just want to explain – about taking a break and where I’ve been and where we are going next – with this podcast
It is super important that I let you know so you can come along on this next stage of the journey … and it is all good and it is exciting …
I started this podcast in March 2015 – that’s almost 6 years ago – because I was inspired by a podcast I was listening to – JLD Entrep on Fire – and JLD has been on my podcast and I have been a guest on his podcast as well.
Prior to that and about 10 years ago I was asked to speak at a conference for Virtual Assistants about podcasting and how a VA could add value to their client by understanding and knowing about podcasting. It created a lot of interest. I was using recorded interviews to share information with my audience… I was fascinated by how we could use podcasting for business.
I’m a life long radio nerd … I’ve always felt that podcasts are just like listening to the radio only even more convenient
My podcast came about when I started the process to write my book. I thought it would be good to interview people about how they got started in their business – so we could learn from them. No one else was doing that at the time … now there are dozens, hundreds of starting a business podcasts.
I wanted to interview a variety of business owners because I know how much we can learn from other industries …
Years ago when I worked in the corporate world I was on a project that taught me that we learn from a range of other businesses across industries. That what works in this business here – can be applied to other businesses that have nothing to do with the same industry.
The example I often give people is the project I was in where Ready-mix – the largest concrete company in Aust – Readymix wanted to improve their delivery.
We looked around to see – who else does what we do that we could learn from??
And if you have heard this example before – you know we looked at how Pizza Hut could deliver their pizzas so fast
When you think about it – they are very similar steps – the customer orders the concrete – or the pizza – the company makes it and delivers it – fast and on time and exactly to the specifics of what the customer orders
So this is why I wanted to interview a range of different businesses for my podcast – we can learn from every different business.
The questions I ask have stayed close to the same since the beginning all these years and episodes later
As you have probably noticed, over time, some of the interviews are more like conversations between me and my guest rather than a rigid question and answer style interview.
If you have been listening for a while you know I often have some thing to add, or another perspective to bring to what the guest is saying – so it’s more conversational than interview
Every 2 weeks for pretty much the whole time since I started, there has been a new episode arrive – there is a web page for each episode where you can listen without subscribing to itunes or stitcher or all the other platforms it goes out on … who knew there were so many and just last week another platform was added. Some of the episodes have full transcripts as well – on the website
A few months ago I started adding short “snack size” episodes of Just me and at first I called them the In-between episodes. So now there are episodes every week
Here’s the thing – these shorter episodes are becoming as popular – if not more so – than the interview conversations
This had me thinking – and I have to admit, I have been thinking “Where’s this podcast going?” for a little while now
I asked my mastermind group what did they think? And to be 100 % honest I didn’t really like any of their suggestions … it’s always good to ask others thoughts and opinions … and at the same time, sometimes WE know what’s best for our business
My darling dad used to always say “If in doubt – Don’t”
“If in doubt – Don’t”
So I didn’t quite know what to do next, so I didn’t do anything – except I took a break – which is why there haven’t been any episodes for a few weeks
I’ve had some time to think about what to do? Where to go?
and also to look at the data – to look at the numbers.
Faced with a business decision – it’s always important to look to the numbers for evidence of what’s going on
The data told me:
There are hundreds of downloads for every episode – we know that this podcast is in the top 20% of podcast downloads – there are almost 2 million podcasts and this is in the top 20% – thank you, each and every one of you – for listening and for sharing episodes
I looked at the map of where the downloads are and they are across 80 countries around the globe … 80 countries
The US remains by far the largest audience – thank you for tuning in
Itunes is the most used for downloading
I checked my book sales – because that is the only advertising – consistent book sales across all channels – some weeks higher than others.
Thank you if you have bought my book or sent the link to someone you know needs to read the book
I truly appreciate that
We have a private FB Group and 1 in 2 of the members who ask to join say “I heard about this on the podcast”
The data says: “this podcast is valuable to the listeners”
So that’s good enough for me to keep the episodes coming
I had reached a point where I made a list of all the marketing activity I was doing – podcast, blogs, newsletters, my website, the FB Group, the weekly LIVINARS, activity on LinkedIn and there were more than 10 regular content distribution and I was feeling overwhelmed – I have since discovered that it has a technical term
Marketing content BURNOUT
Yep, that was me – Burnt OUT
So what would have to go and let me tell you my wonderful listeners the podcast is definitely staying put!!
The other important aspect is that a range of different people listen to the podcast – some of you listening have not actually started a business, some of you love listening to podcasts, some of you just love listening to me … and my Aussie accent J I received an email from a listener who said “Ingrid you are SO real – and I love that”
Yep, that’s me, real! Authentic. Genuinely interested in business and fascinated by how business works …
Another listener emailed me and said “Ingrid it is SO obvious you just love chatting with your guests”
And every guest who has been on the show has said to me at the end – This is the best interview I have ever done …
OK, so what’s next? As we take this podcast into 2021 and into it’s 7th year (7 year itch!!)? what’s happening?
More from me – more of the In-between episodes – only now they will have “equal billing”
The interviews will definitely continue and in fact I have some terrific interviews lined up – with some terrific guests already recorded and ready to go – ANOTHER reason I couldn’t just stop …. These wonderful people have made the time to tell their stories so I want to honour that by sharing their episodes … stay tuned
So my episodes will be a mix of a few things:
Mindset and having the right mindset is VITAL to being able to in business and especially when it comes to money. This will be a recurring theme.
There will also be some practical episodes – talking about pricing and discounts and expenses and cash flow … episode 145 where I talk about revenue vs profit and what is the difference – is one of the most listened to – so I know my practical, bite size, easy to understand approach to explaining money and how it works in your business is what people are looking for
Unravelling the mysteries of money
Helping you figure out your business financials
Keeping it simple, keeping it real – over the past month I have run a couple of webinars and I will take some of that content and bring it here to the podcast – calculating expenses
Managing cash flow
I’ll include examples from clients – with their permission and always honouring confidentiality
I’ve been working with small business owners for almost 20 years and have ton of examples and case studies –
The purpose is to help you bring consistent results to your business
I wanted to take this moment to tell you about Accelerate your Business Financial Understanding starting soon
This is a 6 week + 2 monthly follow up sessions that will bring to you all the BASICS to have financial understanding. To truly understand how money works in your business.
So if 2021 is your year to truly get your head around the money side of your business head to www.Healthynumbers.Com.au/money
This is not a sales page, with tacky count down timers and pages and pages of sales page
It’s a simple web page with some of my hand drawn models and explaining what we’re going to do in the Accelerator – we are going to tackle the 3 biggest challenges … don’t know where to start with the finances, the belief that “I’m not a numbers person” and the 3rd challenge is an interesting one … this is where some business owners feel like they are “doing OK” and in truth they know they are “winging it” and don’t truly understand the money side
If any of this sounds like you … please jump over to www.Healthynumbers.Com .au/money and take a peak and let me know…
OK, so to wrap this episode up
Thank you for continuing to listen in
Thank you for your emails, your reviews – they always make me smile –
If you are here for the first time, please subscribe so you never miss a new episode
… and let’s take this podcast into it’s 7th year in style!!
Thanks for listening – what action are you inspired to take today?