Emily Soccorsy and Justin Foster are co-founders of Root + River, an intrinsic branding practice.
Emily Soccorsy and Justin Foster believe that the 20th century approach to manufacturing brands is over – where branding meant creating a contrived perception (think: Marlboro Man, Betty Crocker). Most often, the manufactured brand was detached from the reality of what happened inside the company and inside the leader’s heart and mind.
A new, more humanistic and experiential age has dawned, based on the idea that branding is how other people experience what you believe.
In this episode they talk about their business startup successes and challenges.
This is a special episode because we get to explore the nature of being in a business partnership and how this has fully enhanced their business success.
If you want to listen on:
This is a terrific interview and I’d love to hear your thoughts.
“So You Want to Start a Business; the 7 steps to create, start and grow your own business”
Order your FREE copy right here: http://bit.ly/ThatBook
My guess is that you are here for one of 2 reasons:
Are you curious about what it’s like to start a business?
Do you wonder if you have what it takes? Would your idea work? How much does it actually cost to grow and build a successful business?
Have you been in business for a few months or a year or 2 and things aren’t going quite the way you thought they might?
I’ve written this book to answer pretty much all of your questions “So You Want to Start a Business” and you can order your FREE copy right here.
My 15 years of experience working with start-ups and small businesses are condensed into this book.
This is your step by step guide to launch your business smarter and faster. It’s so exciting to be sharing it with you. Please share your progress.
If you prefer the kindle Head over to Amazon.