97% of your ideal clients are not looking for your product!
Imagine all your ideal clients all around the world, they are dying from their problem, they are literally dying from their problem. I put it to you that 97% of your ideal clients are not looking for your product, program or service. Hard to believe? The statistics tell it like it is. Almost every person […]
The Tale of Two coffee shops & What makes a Baby Chino worth $2?
Sydney is well known for it’s stunning beaches: there’s the iconic Bondi, popular Manly Beach and many lesser known beaches close to the city. Maroubra Beach is lesser known and is a little south of Bondi and could be my new favourite. I’ve never thought of myself as the Boot Camp type. You know, those […]
Release your Inner Tiger Mother – Outsource!
For the passionate entrepreneur, there are some who say that a business is like a baby (I’m not one): you nurture a new being into existence, watch it grow and protect it. Proud and fiercely ambitious for their future prospects. While I’m not a fan of the baby analogy I do see why many women […]
The Seven Mistakes to Avoid as a StartUp Business
You have an idea to start your own business and you are so excited to get going. Knowing the mistakes to avoid when starting a business will save you time and money. Plus avoiding the mistakes will get you up and running faster, There are so many things you need to know and of course […]
The Investment Banker and the Fisherman
I love this story because I meet people like this all the time: An investment banker was on the pier of a small coastal village when a small boat with just one fisherman docked. His boat was full of beautiful yellow tuna. The banker complimented the fisherman on his fish, asking how long it took to […]
What is an MVP and why does your StartUp need one?
Being a StartUp is risky and most fail. Really. Truly. Most StartUps Fail. And these are the ones that actually Start. Many potential StartUps don’t even try because the risk is too high and most people are seriously risk averse, for all sorts of reasons. So what is an MVP and how does it help […]
When was the last time you thought: What do I Believe?
I believe that it’s taking me a long time to become the person I want to be. that you can keep going, long after you think you can’t. that we are responsible for what we do, no matter how we feel. that either you control your attitude, or it controls you. that we don’t have […]
“Yeah and what if I don’t train them and they stay?!”
I was fortunate enough recently to hear Tom O’Toole’s presentation. He is famous for a few things and one of my personal favourites is his response to the following “Why would you spend all that money on training your people when they might just up and leave?” To which he replies “Yeah and what if […]
Claiming Tax deductions for your Education
You enroll in a course that helps you do your job better – can you claim tax deductions for the course fees and costs? Yes You enroll in a course that is for a new career – can you claim tax deductions? No What’s the difference? For the cost of the course to be claimable […]