Has this ever happened to you?
You get the same message about 3 or 4 times from completely different people? One person says it and then you are reading an article and there is that same message, and then someone sends you a Ted Talk and there it is again, and then your mother tells you about this interesting story she heard on Dr Phil – and there it is, the same message!
I’m not talking about that marketing tracking that happens when you look up one website and then for the next few weeks adverts keep appearing for that company no matter where you go!!
That sometimes annoying campaign is called “re-marketing” and the companies pay for their ads to appear wherever you go after visiting their site. BTW: I looked at a pair of slippers a while back and they followed me with such “enthusiasm” that I will never buy those slippers no matter what! “Stop following me”. They have stopped now – although they do still appear on my Facebook newsfeed from time to time.
Anyway, back to my main story.
I’ve recently been on holidays – the great thing about going on holidays is that my brain really does stop thinking about the things I think about at home; mostly business things!
A terrific article I read in a magazine while travelling, emphasised the importance of focusing on one thing and doing that one thing really well. On reflection that’s what I was doing at that very moment. I was on holidays, and totally focused on being on holidays. Just. One. Focus. And I was loving it.
And this is where the multiple message coincidence thing started. Once I was home and back into business mode, the same “Just One Focus” message appeared about 4 more times; in a LinkedIn article, during a coaching call with one of my clients, and in an interview on ABC radio with Lis Bastion about “no more straws”.*
This was a useful reminder to me to hone my focus on one thing. I think many creatives and entrepreneurs sometimes find it difficult to focus on one thing – we are always looking for the next bright shiny object. Do you ever feel that way?
Anyway, late last year I made the decision to focus completely on finishing my book and designing the online Pilates program. With sharp laser focus, both have been completed. My online So You Want to Start a Pilates Business program is up and running and receiving terrific feedback. (You can read my Google reviews here).
My “So You Want to Start a Business” book is finished and has been through 2 rounds of edits and now the publishing process starts. It felt good to have that focus and to actually finish these jobs.
It seems since those achievements, and for the past couple of months, I’ve not had the same level of focus – and what have I achieved? That’s a really good question. I’ve been treading water. For the past few months the only things I have done is the day to day business things.....and no ‘one focus’.
Is it any wonder I need to hear the message about 5 times to remind me to have Just One Focus. So now I’m in planning mode for my next Just One Focus. Stay tuned for that one.
Another perfect example of failing to focus is trying to communicate and connect through too many social media channels; FaceBook and Instagram and Snapchat and … and….the next big social media thing.
It is critical to figure out who is your Ideal Client and then focus on the social media channel that they use for at least 6 months in order to determine the results. Get one thing right before you venture far and wide.
Another example is working on too many projects at the same time. A business may decide to grow their business with new clients and at the same time re-activate previous clients and then they may end up creating a situation where they don’t follow up anyone effectively. Sometimes it really is better to focus on one thing and do it well.
So, my questions for you are:
What happens when you have a single goal, when you have Just One Focus?
Do you have Just One Focus right now?
If you were to have one, what might it be?
What would it take for you to decide to have Just One Focus?
Thanks for reading this –
My guess is that you are here because you are curious about what it might be like to start a business?
Perhaps you’ve been wondering if you have what it takes? If your idea will work or even how much it actually costs to build a successful business?
I’ve written a book that can answer pretty much all your questions “So You Want to Start a Business” and you can download the first 20 pages at www.thestartupsteps.com
15 years of experience working with start up businesses are condensed into this book.
It’s your step by step guide to launch your business smarter and faster and I’m so excited to be sharing it with you and can’t wait to hear about your progress.
Are you ready to grab your excerpt? Click here www.thestartupsteps.com
Do you need help starting and growing your business? Please give me a call on 0450 212 882 or email me at firstname.lastname@example.org