Welcome to Health Check Tuesday
Living in inner Sydney I didn’t ever expect to have a local brewery producing very fine beers, ales and cider. Late last Saturday afternoon we wandered over for a drink. There were about 75 people in their “bar” area; all ages and appeared to be lots of locals. The beer is called “Young Henry’s” and there were many young men looking like “Young Henry” – you know that look!
I tried their cider made from local Batlow, NSW apples and my friend chose the “real ale”. “$10 Thanks”.
Every drink is $5.
This certainly makes everything easy. The staff only need to know their 5 x tables, they don’t need price lists.
How very clever.
They have a very simple pricing structure; every drink is $5
This made me think about the pricing in other businesses. The cafe with all coffees $3 instead of every coffee a different price. The menu where all these items are $16 and all these are $25. Then the chef creates the dishes to match the value being charged.
There are many ways that businesses can create generalised pricing instead of creating complex pricing mixes. OK, I can hear some of you saying “my business is different” and of course it is! and I’m not suggesting that “one price fits all” is going to work for everyone.
I am suggesting that you take a good hard look at where it might work.
Do some research – online or go for a walk down the retail strip, visit a shopping centre and find out how other businesses price their items.
For anyone who has attended my workshops and/or have worked with me you know my theme “steal shamelessly”.
This is a term coined in the nineties when we were all busy process mapping anything and everything that we did.
“Steal Shamelessly” simply means “Look around at what the others are doing and think about how that might work for you!
Some of the best inspiration comes from a business that has absolutely nothing to do with your business. Please let me know what you find?
