Marketing and Branding Archives

What’s a “Battler Pear” and who is “Guru Pear”

Last Saturday morning, I was listening to one of my favourite radio shows of the week and my ears pricked up at this story for 2 reasons; I love pears AND this is such a SMART idea: 80% of pears consumed in Australia come from the Goulburn Valley. Imagine! 80%! Two hailstorms have decimated this years’ pear crops […]

No, I really want triangles

I’m not a parent and this is not a comment on parenting. It is a comment on running a viable and sustainable business and the importance of product/ market fit Every Tuesday morning I go to an early Pilates Class and then have coffee and breakfast at our local café. Café Sofia is one of […]

The # 1 Reason Startups Fail

I truly love working with Startups. People who are passionate about starting a business and creating a life for themselves. The Lawyer who dreams of running a yoga studio. The policewoman who plans to open a Flower Shop. Just this morning I was having a Laser Coaching Call with a prospective new client and we […]

What price mistakes? What are the hidden cost of mistakes in your Business?

When I talk to my clients about reducing errors, mistakes and ultimately reducing rework they often say that if the work was checked more often there would be less mistakes. This in fact is not true. Less checking leads to higher accuracy. While this may seem counter intuitive the research shows that if for example […]

My Lessons learned from Lean StartUp Movement

For many years I have been a fan of the Lean StartUp Movement In simple terms it is: create a prototype and get it out there so clients and customers can start using it. “Launch, Learn and Re-Launch” This can be quite scary for some people, especially the perfectionists reading this. Perfectionists are people who […]

Being a StartUp in Fashion Week 2014

Here is a StartUp Friday with a difference. This week has seen Fashion Week in both Melbourne and Sydney. There has been quite a lot of media coverage focusing on the absence of the “big names” More than half this year are start ups. To be a startup in the fashion industry takes enormous commitment […]

Philippe Flatt

04:07 25 May 18

I have recently attended business presentations by Ingrid and found them to be informative, engaging and motivating. I look forward to referencing Ingrid's book, the 7 step guide "So you want to start a business" as continuing motivation to drive my own business in the future and I recommend anyone thinking of starting a new venture to read it. I also had the pleasure of working with Ingrid on a photographic project for her own marketing and she embraced the shoot with energy and vitality.

preethi reddy

10:14 14 May 18

Ingrid's approach is very unique. Her book 'So you want to start a Business, The Seven Step Guide' really hits the nail on the head. the activities in each section have given me a lot of clarity about myself in general, my goals and who I want to become. I would highly recommend it to anyone who wants more satisfaction in multiple aspects of life not just those wishing to start their own entrepreneurial journey.

Luke Smith

06:41 22 Apr 18

Thank you Ingrid! The perfect read for somebody like myself, who is looking to build their own personal brand and start a business. Particularly useful was the information surrounding business structures which is something I have been confused about.

Petrina McKid

05:42 14 Apr 18

What a wonderful event! Such interesting people sharing their insights and experiences about starting their own business, I found this really valuable and lovely to connect with like-minded people. Can't wait to read my new book!!

Bec Bradshaw

07:44 06 Mar 18

As someone who is in the initial stages of business, Ingrid's book SO YOU WANT TO START A BUSINESS incredibly practical advice is a wonderful resource. It sits on my desk and it used often! There is so much information out there in the world about business and it is refreshing to have a comprehensive guide to all the questions you may be too embarrassed to ask and someone to say "this is is normal". An excellent resource for the new business owner.

Kathryn Williams

14:01 30 Dec 17

Starting a business with Ingrid by your side is gold - she will guide and offer advice, and bring clarity and confidence to difficult and challenging hurdles. With an upbeat, can-do attitude, Ingrid is a great counsel and friend.

Leandra Coffey

14:08 09 Aug 17

Ingrid has made a huge difference to the success of my business. She has stood by me and supported me through thick and thin and in many ways. One example is that early on, I loved my product (reusable shopping bags for fruit and vegetables)in all its simplicity as it was but some customers and potential customers were suggesting a drawstring be added, a simple change that I wasn't very open to. Ingrid suggested a very simple and easy to carry out survey to find out if it was only a small percentage of people who wanted this or if it was what most people wanted. To my amazement 70% of people wanted the change. The evidence spoke and this made it easy for me to make that small change which became an important turning point for my business. I was so happy with the new bags. It made a simple environmental product much more versatile and yet without Ingrid's guidance I am not sure I would ever have appreciated how important it was to the people who might use my bags.Through Ingrid I also experienced how great it is to have a business family around me. By this I mean access through regular business meetings or catch ups, to a group of other business people with businesses who love sharing ideas, advice, challenges and triumphs and offer non judgemental support for one another and each other's businesses. I could walk into a meeting with Ingrid or one of these groups feeling down but never failed to walk away feeling energised and lighter of foot.When my business has been tough and struggling to survive I always knew Ingrid believed in me and my product and had great practical advice to offer and when I have had some wonderful wins Ingrid has truly appreciated and celebrated them too.So if you have a small business and can put yourself in a space with Ingrid you and your business will be all the better for it.Leandra from Fruity Sacks

Annette Heathwood

09:10 06 Jul 17

Ingrid is a total gem! She is clever, kind and has a sense of humour. But above all she knows her stuff. She has encouraged me to set up my own Virtual Assistant Business and has mentored me over the last 6 months. There is no way I would have done this without her support, her ideas, and her valuable advice. Ingrid has developed a niche working with pilates startups and her online program is great. It is very easy to develop a friendly rapport with Ingrid, especially if you are an animal lover and you like good wine!

Ann Feighan

07:06 28 Jun 17

The ‘So You Want to Start a Pilates Business’ workshop is more than its title suggests. It more than lived up to any expectation I had. Ingrid doesn’t just present the facts, she teaches you how to arrive at the them. An important bonus for me was that I walked away feeling confident about who my demographic was. Finally, Ingrid is extremely patient, supportive and accessible. She is keen to pass on her knowledge and I found her very easy to learn from.

Erin Jones

11:05 20 Jun 17

Excellent way to gain knowledge on how to start up a business! Starting from your idea and covering all aspects right through to opening and running! Highly recommend for anyone looking to start their own business!

Mark Hubert

04:14 11 Apr 17

Ingrid is an extremely talented business professional. She has worked with several businesses very familiar to me, and helped them grow, and in some cases exit their businesses successfully & profitably. Ingrid is very well regarded by her clients, and her online trainings are used by many Pilates & other health professionals (I know because they tell me!)

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Where else does Ingrid comment about business startups?

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What’s a “Battler Pear” and who is “Guru Pear”

No, I really want triangles

The # 1 Reason Startups Fail

What price mistakes? What are the hidden cost of mistakes in your Business?

My Lessons learned from Lean StartUp Movement

Being a StartUp in Fashion Week 2014

Meet Ingrid

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Where else does Ingrid comment about
business startups?

Download the Checklist to give you the clarity you need to
start your own business.