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Preparing for the Unexpected

The unexpected – are you prepared? These boots belong to Carl Oberg who is a volunteer firefighter and shows the soles of his boots melted from the heat. Each and every one of us is so enormously grateful to the dedication of our career and volunteer fire fighters and to everyone working to save lives; human […]

What would you do for $24 Million?

How much is your true value worth? I was listening to an interview with Alan Joyce, CEO of Qantas Airlines and mostly it was about the environmental initiatives the airline had announced. The reporter could not help asking: “As CEO you are paid $24 million. Are you really worth that amount of money?” I […]

3 reasons why now is the time to think about your email list

How to choose your email list; which one is right for you? Every week someone asks me about email lists. Most people ask the same 2 questions: * Do I need an email list? * Which is the best one to use? And I always say the same thing: “Yes, you do need an […]

‘If I knew this, I wouldn’t always be broke’ – Financial management is VERY important

“Is it really that simple?“ asked Caroline We were working through her financials and figuring out just how much her business was really making and calculating how much money she needed to make in order to pay her expenses and pay herself. “If I knew this, I wouldn’t feel so broke all the time” Every day when I […]

Decisions decisions! Do you suffer decision paralysis?

I have a huge confession to make – there are some occasions when I am so indecisive that I almost get nothing done! Decision paralysis! “No way!” I hear you say. “That cannot be true. Ingrid – not YOU!!” Admittedly it happens to me very rarely – thank goodness! I’m a great one for taking whatever […]

How many cup cakes does it take to pay the rent?

So many clients ask me about leases and the pros and cons of signing a commercial lease. Of course it applies to pretty much any cost/ expense in the business – what does it take to pay for it? There’s a lot of talk about “greedy landlords” and maybe it’s true. Rent certainly is a […]

Inspiration from Nick Cave, cult legend

Nick Cave is a cult legend and is currently touring Australia “In Conversation” – an evening combining conversation as he answers audience questions, interspersed with his playing piano and singing. His wisdom is timely. An early question: “I’m a writer and wonder where do you get your creative inspiration?” Nick Cave: “I sit down every […]

I Didn’t Come This Far to Only Come This Far

How are things going in your part of the world? We’re heading into summer here in Sydney as the rest of the northern word heads into winter, I’ve just had my birthday and that it’s not far to next year and the future looks bright for small businesses pretty much everywhere in the world. My […]

Kayla Houlihan and Tribe Skincare share their success story

Recently we featured a podcast interview with Kayla Houlihan to coincide with the first birthday of Tribe skincare. Kayla has created a pretty fantastic business and recently posted her success to a FB group we are both part of. As you can see in this screen shot/image she made more than $91 000 in sales […]

Philippe Flatt

04:07 25 May 18

I have recently attended business presentations by Ingrid and found them to be informative, engaging and motivating. I look forward to referencing Ingrid's book, the 7 step guide "So you want to start a business" as continuing motivation to drive my own business in the future and I recommend anyone thinking of starting a new venture to read it. I also had the pleasure of working with Ingrid on a photographic project for her own marketing and she embraced the shoot with energy and vitality.

preethi reddy

10:14 14 May 18

Ingrid's approach is very unique. Her book 'So you want to start a Business, The Seven Step Guide' really hits the nail on the head. the activities in each section have given me a lot of clarity about myself in general, my goals and who I want to become. I would highly recommend it to anyone who wants more satisfaction in multiple aspects of life not just those wishing to start their own entrepreneurial journey.

Luke Smith

06:41 22 Apr 18

Thank you Ingrid! The perfect read for somebody like myself, who is looking to build their own personal brand and start a business. Particularly useful was the information surrounding business structures which is something I have been confused about.

Petrina McKid

05:42 14 Apr 18

What a wonderful event! Such interesting people sharing their insights and experiences about starting their own business, I found this really valuable and lovely to connect with like-minded people. Can't wait to read my new book!!

Bec Bradshaw

07:44 06 Mar 18

As someone who is in the initial stages of business, Ingrid's book SO YOU WANT TO START A BUSINESS incredibly practical advice is a wonderful resource. It sits on my desk and it used often! There is so much information out there in the world about business and it is refreshing to have a comprehensive guide to all the questions you may be too embarrassed to ask and someone to say "this is is normal". An excellent resource for the new business owner.

Kathryn Williams

14:01 30 Dec 17

Starting a business with Ingrid by your side is gold - she will guide and offer advice, and bring clarity and confidence to difficult and challenging hurdles. With an upbeat, can-do attitude, Ingrid is a great counsel and friend.

Leandra Coffey

14:08 09 Aug 17

Ingrid has made a huge difference to the success of my business. She has stood by me and supported me through thick and thin and in many ways. One example is that early on, I loved my product (reusable shopping bags for fruit and vegetables)in all its simplicity as it was but some customers and potential customers were suggesting a drawstring be added, a simple change that I wasn't very open to. Ingrid suggested a very simple and easy to carry out survey to find out if it was only a small percentage of people who wanted this or if it was what most people wanted. To my amazement 70% of people wanted the change. The evidence spoke and this made it easy for me to make that small change which became an important turning point for my business. I was so happy with the new bags. It made a simple environmental product much more versatile and yet without Ingrid's guidance I am not sure I would ever have appreciated how important it was to the people who might use my bags.Through Ingrid I also experienced how great it is to have a business family around me. By this I mean access through regular business meetings or catch ups, to a group of other business people with businesses who love sharing ideas, advice, challenges and triumphs and offer non judgemental support for one another and each other's businesses. I could walk into a meeting with Ingrid or one of these groups feeling down but never failed to walk away feeling energised and lighter of foot.When my business has been tough and struggling to survive I always knew Ingrid believed in me and my product and had great practical advice to offer and when I have had some wonderful wins Ingrid has truly appreciated and celebrated them too.So if you have a small business and can put yourself in a space with Ingrid you and your business will be all the better for it.Leandra from Fruity Sacks

Annette Heathwood

09:10 06 Jul 17

Ingrid is a total gem! She is clever, kind and has a sense of humour. But above all she knows her stuff. She has encouraged me to set up my own Virtual Assistant Business and has mentored me over the last 6 months. There is no way I would have done this without her support, her ideas, and her valuable advice. Ingrid has developed a niche working with pilates startups and her online program is great. It is very easy to develop a friendly rapport with Ingrid, especially if you are an animal lover and you like good wine!

Ann Feighan

07:06 28 Jun 17

The ‘So You Want to Start a Pilates Business’ workshop is more than its title suggests. It more than lived up to any expectation I had. Ingrid doesn’t just present the facts, she teaches you how to arrive at the them. An important bonus for me was that I walked away feeling confident about who my demographic was. Finally, Ingrid is extremely patient, supportive and accessible. She is keen to pass on her knowledge and I found her very easy to learn from.

Erin Jones

11:05 20 Jun 17

Excellent way to gain knowledge on how to start up a business! Starting from your idea and covering all aspects right through to opening and running! Highly recommend for anyone looking to start their own business!

Mark Hubert

04:14 11 Apr 17

Ingrid is an extremely talented business professional. She has worked with several businesses very familiar to me, and helped them grow, and in some cases exit their businesses successfully & profitably. Ingrid is very well regarded by her clients, and her online trainings are used by many Pilates & other health professionals (I know because they tell me!)

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Archive

Preparing for the Unexpected

What would you do for $24 Million?

3 reasons why now is the time to think about your email list

‘If I knew this, I wouldn’t always be broke’ – Financial management is VERY important

Decisions decisions! Do you suffer decision paralysis?

How many cup cakes does it take to pay the rent?

More stories from Michelle Obama

Inspiration from Nick Cave, cult legend

I Didn’t Come This Far to Only Come This Far

Kayla Houlihan and Tribe Skincare share their success story

Meet Ingrid

How To Start a Business

More

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Wait, before you go! – Download the Checklist to give you the clarity you need to start your own business.

Wait, before you go!

Download the Checklist to give you the clarity you need to start your own business.

Where else does Ingrid comment about business startups?

Where else does Ingrid comment about business startups?

QUIZ

Your Business StartUp Readiness Quiz

Are you thinking about starting your own business?

Want to know more? – Sure thing, place your details below & we’ll be in touch

Want to know more?

Sure thing, place your details below & we’ll be in touch

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Wistia Video #1

FREE Comprehensive Checklist

FREE Comprehensive Checklist

Download the Checklist to give you the clarity you need to start your own business.

Login

Let’s start the conversation

Let's start the conversation

Download Expert of Book

Download Excerpt of Book

Download the first 20 pages

Wistia – Home

Archive

Meet Ingrid

How To Start a Business

More

Download the Checklist to give you the clarity you need to
start your own business.

Where else does Ingrid comment about
business startups?

Download the Checklist to give you the clarity you need to
start your own business.