Elon Musk is going to take people to Mars. He has designed a rocket that can go into space and land exactly where it is supposed to, the same way a commercial planes does. The landing pad for a rocket is called a ‘drone ship’ and the Spacex drone ships are called ‘Just Read the Instructions‘ and ‘Of Course I Still Love You‘ after the two sentient planet-sized interstellar starships which first appear in Iain M Banks’  book “The Player of Games“.  I just love this! What do you think? Names are so important in all aspects of life. And
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Eliza Ludwig is the Founder of Bread Budgeting Services and she is our guest on this episode of our podcast: So You Want to Start a Business. Eliza started her career wanting to make farming sustainable using organic methods. During her Agribusiness degree, she decided to make businesses sustainable instead, by using ethical practices. Since that time Eliza has worked in financial and management accounting roles, in a variety of industries (not-for-profit, financial services, logistics and Fast Moving Consumer Goods). She has supported logistics teams, sales teams, marketing teams and commercialisation teams giving her a broad and deep understanding of
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So, when things go wrong, like a negative online review, how do we usually respond? How long does that response last? And what are the things we can do to lessen the impact when things don’t go the way we expect? The reality is that in business, things often don’t go the way we would like them to, or the way we expect them to. Resilience is the capacity to absorb shocks and to keep functioning in much the same kind of way as before the shock. Our bodies are ecosystems; they are complex, adaptive, self-organising systems. When you change
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Charlotte Chipperfield is the founder and CEO of Chipperfield Media LLC. She has built a reputation as an expert and thought leader in the digital marketing space. Charlotte works with business leaders to transpire thoughtful storytelling behind their brand, creating driven conversation and a healthier bottom line.   Prior to starting Chipperfield Media in 2014, Charlotte managed a number of sales teams and developed marketing and social media strategies for a number of Fortune 1000 companies. Charlotte holds a BA from the University of Oregon in International Business and French and is a regular contributor to online publications. She enjoys
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